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Crawford Brothers
Rathkeeland
Maguiresbridge
Co. Fermanagh
Northern Ireland
BT94 4RT
Tel 07841 386682

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Northern Ireland Breeder sets off for Brazil

Press Release by Johnston Press plc 17/08/2009

A leading Northern Ireland beef breeder will be travelling to Brazil to see for himself the potential for trade.

Raymond Crawford
Raymond Crawford

Raymond Crawford, of the Crawford Brothers partnership in Co. Fermanagh, is joining a group of breeders from the UK led by Rob Wills, of UK Sire Services Ltd.

The visit is programmed to focus on the world famous Expointer show in southern Brazil, one of the largest livestock shows in the world. The show attracts more than 750,000 visitors every year and features over 2,000 cattle from many breeds and especially British and continental breeds. There is massive interest in importing genetics to re-generate bloodlines in Brazil and, in particular there is a move towards meat quality produced from grazing systems.
Looking ahead to his trip, Raymond said: “I am looking forward to seeing and learning as much as possible about the Brazilian beef industry and to look at the market as an opportunity not a threat.
“There is a lot of talk about the banning of Brazilian beef, traceability and other issues but I am not going to comment until I see for myself what the set up out there is, and see if there is anything that we can do to help improve the situation.
“For example, by using British genetics we will help to improve the traceability and the quality of product that they are selling, and in the UK and Ireland we have the best pedigree cattle in the world combining a depth of genetics.
“I firmly believe that Crawford brothers will play a part in this. It’s going to be a huge challenge, but we thrive on challenges at Rathkeeland,” he added.

Mr Crawford said he planned to learn as much as possible about the beef breeding sector from his trip to South America.
He continued: “I have set up meetings with influential figures with in the beef industry, government officials and breeders. One of the Limousin breeders, Mr Luiz Mengal Neto, judged the Royal Highland Show and awarded our bull Millbrook Lancelot the overall champion and he has visited our farm.

With a country the size of the whole continent of Europe, Brazil is a market which I am determined to do business in,” Mr Crawford added.

Crawford Brothers, together with a group of six others, have taken stand space on the British Pavilion which is at the heart of the livestock area and the team will be hosting a barbecue reception on the first night.

Raymond will be participating in a workshop with the Brazilian Limousin Society, where he will have the opportunity to tell breeders there about the systems here in the UK including our traceability system, health and welfare issues. He will have the chance to learn much about the huge Brazilian beef breeding and rearing sector, where there are over 200 million cattle, on a five day tour built in prior to the show at the end of August. The tour, organised by Rob Wills, will cover a large area of the borderlands with Uruguay and he will be visiting the very best Charolais, Angus and Hereford herds.

The mission to Expointer is one of several worldwide shows supported by the British Governments’ TAP scheme run by the UKTI.
“As a Director of the British Livestock Genetics Consortium (BLG) I have been asked to lead this exciting tour to Brazil.” said Mr Wills.
“It will be my fifteenth visit to this great country and after all the traumas of BSE and FMD we are starting to trade in substantial quantities of semen. The potential is massive and, as an example, Brazil will import over 1 million doses of Angus semen alone this year.
“I am looking forward to introducing Raymond to the country and to many influential breeders that I am sure will become friends for life. Raymond and Stephen have shown real drive and determination over the years in their ability to sell a quality product all over the world in semen from their bulls, Sauvignon and Vigot, taking the curative move in being the first in the Limousin world to produce sexed semen of there bulls has been a huge success.

Mr Wills added: “Crawford Brothers professional manner in breeding, showing and selling quality cattle, with the family history and knowledge within the cattle industry has played a part in their success and I am delighted to have Raymond on board with us.”

Crawford Brothers Rathkeeland Herds are no strangers to the international scene. Two years ago they accompanied the British Limousin Cattle Society on their stand at Pozan in Poland.
At that time the Polish farmers were very keen to acquire British females, and the Crawford’s came back from that trip with the idea of an oppurniuty opening for female sexed semen and started production in Cogent, where there bulls Sauvignon and Vigot became the first beef of any breed in the UK and Ireland, and the first limousins in the world, for female sexed semen.
To date they have exported to Poland, South Africa, Australia, Canada, Hungry, Germany, Denmark, New Zealand, Uruguay, Holland and next month will export for the first time to America.

Sauvignon has been in the Cogent Ai stud in Chester for two years and just last week Raymond travelled over to see the bull and agree a second round of sexed semen to be lifted from him as stocks have currently run out. Sauvignon has never been home to Northern Ireland, such has the demand been on his semen he has remained in the stud.

Raymond is confident that there are some exciting things to come up in the near future for Crawford brothers.

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